The optician giant, Boots Opticians, has seen recent slumps in their financial books in their half year trading sales. A decline of 1.4% in like for like revenue has been blamed on the current economic climate, with numerous European countries struggling to stay afloat amidst these recessional times.
Although, the company as a whole has seen growth, albeit small, across its UK branches, the optical side of trading has seen a decline. With many shopping on price over quality or brand, average transaction values have taken a hit although the number of physical sales of eye wear products and eye care testing has actually increased. One of the many factors that the opticians have put this lowering of average purchase value down to is an increase in product ranges, with numerous cheaper or more cost effective options now available to consumers who continue to watch their pennies when they buy. The ever darkening clouds from the financial fallouts in the Euro zone are seemingly continuing to affect the confidence of UK businesses and traders, as well as the general public.